The need to monitor automotive dealers’ brand image online is increasingly imperative, as 75% of new vehicle buyers in 2008 used the Internet during their buying process. According to J.D. Power and Associates Automotive Internet Roundtable report, investment in high-quality digital and social media content is essential to change customer perceptions of a brand, as well to raise brand awareness and consideration levels. Social media is the latest and the fast growing marketing and communication tool online.

Social media marketing improves automotive dealers’ online reputation through building close rapport with the existing as well as potential
customers. The points below discuss why social media management is important for an automobile dealer’s online marketing strategy.

Happening marketing tool
It is evident that social networking online has brought a drastic change in how we communicate online. Many of us have at least one user account in a social media website such as Twitter or Facebook. For this reason, many of the perceptive marketing companies are using social media to reach the customers in a ‘friendly’ tone and set an impression. As car buyers are more online savvy, automotive dealers have a great opportunity to spread out the word more easily.

Builds reputation
Auto dealers can improve their brand’s reputation by establishing their presence on social networking sites particularly by targeting the vehicle buyers. Creating profiles and fan pages often increases opportunities to interact with prospective buyers among the social media users. Car dealers can share promotional information such as photos, offers and service details with the existing consumers. Social media helps to spread this information among the people connected to those customers and increases the visibility and response.

Two-way communication

Social media is the communication platform that has interaction and information sharing as the fundamental theme. It lets consumers directly give their reviews and dealers in turn can communicate with the customers by responding on social networking sites. Feedback received helps in improving the service and performance. It is a win-win situation for both the consumers and car dealers. Dealers benefit from the existing customers spreading positive information with other prospective buyers voluntarily while consumers gain valuable information that may not be available otherwise.

Pinpoint Target market
Businesses can accurately target their potential customers with the help of their profiles on the social networking sites. This makes easier to sieve through the large masses and save the marketing and advertising expenses that they usually spend on the much wider segments in traditional advertising.

Provides competitive edge
Car dealers can have a competitive advantage by maintaining a loyal customer base with the help of social networking media. There is a good marketing opportunity to car dealers with social media, which allows them to promote their services, cars and other related content on social networking platforms. Social media makes the dealer more accessible to its customers, which differentiates it from the competitors.

Social media marketing strategies are becoming popular among many businesses and auto dealers are no exception. It has become an
essential marketing tool to amplify your online presence and to improve business.

If you are a driver who is aging, you could very well be facing discounts in automotive insurance.

Depending on the automotive insurance company through which you are insured, you may be eligible for various discounts. For example, many insurance companies that specialize in more than one kind of insurance will offer discounts to policyholders who purchase more than one insurance policy from them. Many people choose to purchase both their automotive insurance policies and their homeowner’s insurance policies through the same insurance company, which results in a discount in premiums.

Some insurance companies also offer discounts to aging drivers who have good driving records, and for various reasons. Drivers certain ages, usually 50 years of age and older, who have been driving for many years, are viewed as being less of a risk than new drivers – especially if they have good driving records. Aging drivers are seen as more responsible. Plus, aging drivers are less likely to go “joy riding” like younger drivers are, which puts them at less risk for traffic accidents and violations.

Some automotive insurance companies even offer discounts for aging drivers who participate in driving programs that the insurance companies provide, or participate in with another company. These driving programs are designed to refresh and sharpen driving skills, as well as restore defensive driving tactics.